A service project for Workshop company, Russia/agency DDB, Russia. Series of 3 reels for MacDonald’s, Russia. Reels are dynamic, for teenager audience. Their main heroes became rappers, hip-hoppers and rock musicians, casting of them was arranged across the whole Ukraine. Original musical arrangements were composed and developed specially for the project. Tim Kendal, a director from Los Angeles, was invited for filming in Kyiv. Reels are filmed with RED ONE camera. It helped us to optimize the budget, terms of post production and to keep the quality.