Svetofor Film News

We are happy to introduce our new product - the commercial reel for TWIX by Mars. A fresh creative idea specific to the image of our client was implemented by the American director Steven Tsuchida and Russian DOP Levan Kapanadze. The creative was designed by the network agency Sapient Nitro. The reel is intended for the market of Russia and CIS.
The filming took two days in two locations. Underwater filming was done by a special diver-cameraman Ivan Tymchenko who spent 5 hours under water. All the efforts made a really splendid result.

We’ve produced a new reel of PUMB Bank for the Ukrainian market after the creative idea of the Moscow agency ‘Maxima’. The bright corporative colors of the client, nice-fitting postproduction and dynamic cut renew the PUMB Bank image. The spot was directed by Kim Jacobsen from Dennmark. DOP - Yuri Barsuk from Ukraine. The reel was shot in a Kiev studio during 8 hours and there are pleasant aftertastes after this nice job.

Diet Coca-Cola for Israel with Israel shooting group. Director - Rani Carmeli, DOP - Avi Karpick, Art director - Jaacob Turjeman, Stylist - Hadas Rubichek. The project had a drastic preparation stage, with dozens of locations scouted, casting of 478 actors held and hundreds of wardrobe items brought from Israel. 2 shooting days, 14 locations, with 2 crews working one by one. Due to this, we had an uninterrupted shooting process with relocation breaks up to 30 minutes as a maximum. All the above-mentioned factors brought the project into the highest quality level. Please be welcome to watch the first commercial of this project. The second Diet Cola TVC will be announced at our website shortly!

TVC for Danone trademark ‘Veselyi Pastushok’. The shooting took place in the picturesque location Vytachiv near Kiev. Director Vladimir Tihiy and DOP Ivan Tymchenko have created warm summer story with a charming herdsman country boy, the cows and delicious milk products. The commercial awakes pleasant emotions and willing to taste the new product.

A service project for Workshop company, Russia/agency DDB, Russia.  Series of 3 reels for MacDonald’s, Russia. Reels are dynamic, for teenager audience. Their main heroes became rappers, hip-hoppers and rock musicians, casting of them was arranged across the whole Ukraine. Original musical arrangements were composed and developed specially for the project.  Tim Kendal, a director from Los Angeles, was invited for filming in Kyiv. Reels are filmed with RED ONE camera. It helped us to optimize the budget, terms of post production and to keep the quality.

And one more interesting project! Advrtising campaign for BonAqua from Coca-Cola. In the middle of winter there was built a pool with water in pavilion specially for shooting. Hours of model and dop work, large and laborious work of post production studio with perfection of forms of young goddess and giving a warm summer mood to the image. And now you can see this advertisment in numerous points of sales of Coca-Cola company across the whole Ukrainian territory. We’d like to note that except the production of shooting process Svetofor film studio was choosing designers and supervising the whole post production process as well up till the transmission of the final image to client. Agency:  Saatchi&Saatchi Ukraine.

“Svetofor film” company together with “Cinnamon” postproduction studio present the exciting TV commercial reel, created for “Megaline” company - internet provider in Kazakhstan. This reel is especially remarkable because of the filming technology - it was filmed against the ‘green screen’ background. High-quality graphic infill was done by “Cinnamon” postproduction studio team. A special attention must be payed to casting demands, considering ethnic features and stunt skills of the actors.

The reel for TAS Insurance company was directed by Vasiliy Chiginskiy. The shooting was done in Kiev and Yalta.

A reel for the Foodmaster TM (Kazakhstan). Agency: Ogilvy Ukraine. Director/DOP: Luca Perazzoli. Food-stylist: Iviano Ravassio